Email marketing can feel like it’s a waste of time because of your own experiences, e.g., sifting, archiving, swiping left, marking as spam, etc. But think about the companies whose emails you look forward to or products you enjoy. Those are the emails that never get lost in your inbox and are the emails you open and engage with.
Yes, some customers just show a single click-through or only make one purchase. Still, for new customers and returning customers, they want to engage with your email campaigns and to continue to hear from you — whether that be for the love of your content or promotional emails, they’ll continue to come back. Let’s face it, wouldn’t we all like to save 15% on our purchase?
Follow the buyer’s journey and help them go through to become aware of, consider and evaluate, and make a decision to purchase a new product or service. If you are not utilizing all available marketing channels, you could be missing out on potential customers and new sales.
Getting loyal customers is hard, but you don’t have to do it on your own. That’s why we’re here. We’ll be with you every step of the way, each step designed to help your business grow.
At levitation there are several variables that we looked at and considered in order to optimize a campaign, few are:
1. Content of email: the content of the email should match the ad that the recipient clicked on in order to receive the promotion they are looking for.
2. Length of email: the length of the email should not be so long that it is overwhelming, but not too short that there is not enough information provided for the reader to make a decision.
3. Call-To-Action: if an ad leads readers to believe they will be signing up for something (such as a newsletter) then there needs to be a button or link at the end of the article with instructions on how to do so.
Failure to understand what is email marketing and how to maximize email campaigns for B2B and B2C transactions can result in uncoordinated promotion strategies, low customer volume and significant business decline.
Don’t let this be the case for your brand. Capitalize on conversion-focused email marketing services from the best email marketing companies and get smart with your digital marketing spending and online promotions.
One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels
According to a Marketing Week reports, email marketing generates around £29bn retail sales annually.
Due to the immediacy of email, a business can start seeing results within minutes of its emails being sent.